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Local Deals and More Customer Email Marketing Program
Today's customers have more choices to make than ever before. The market is filled with competitors and every customer must be won not just once, but again and again. With the cost of new customers running high, your best investment is in keeping more of your current loyal customers but how? If you want to measure customer loyalty and learn how to improve it, customer loyalty marketing can be an invaluable tool. According to the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. As such it outperforms all the other direct marketing channels examined such as print.
Local Deals and More can help you learn more about customer loyalty and how email marketing can help build true loyalty.
The Steps to Successful Email Marketing
It is 10 times easier and 3 times more profitable to grow your business from existing customers and now is the best time to start capturing who those people really are.
As a merchant, invite your customer to join your email club and receive 'special' offers or 'discounts' for your business. It's that simple. Your customer will fill out their information on the slips provided by Local Deals and More and then a Local Deals and More representative will collect your email addresses from you on a monthly basis.
Local Deals and More will create vibrant email campaigns that are customized to brand and image your business and products. The email campaigns or newsletters often include coupons, special offers, sales, events or announcements. The emails are then sent to your database of customers up to four times a month depending on the package you choose that best suits your business needs. Our goal is keep your business and products in front of your customers so they come back sooner or more often. Sending email campaigns to your customers who have signed up to receive your information is called opt-in or Permission Based Email Marketing.
Why Opt-in or Permission Based Email Marketing?
Opt-in email advertising or permission marketing is a method of advertising via email whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of email marketing. An exact return on investment can be tracked and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic. Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them. Did you know that over half of Internet users check or send email on a typical day? You didn't, but we did!
Local Deals and More Weekly Email Newsletter 'e-deals.'
Our goal is to not only help local businesses reach their current customers, but to reach new customers as well. Local Deals and More has done this by creating a network of local consumers that are looking for deals in their area. Each week a newsletter also called 'e-deals' is sent right to their inbox offering special coupons and discounts, events and contests. Merchants that participate in our program can get their name and special offers in front of the thousands of consumers who receive the 'e-deals' newsletter. The 'e-deals' cross marketing community continues to grow daily.Brand your Business - www.localdealsandmore.com.
Brand your Business - www.localdealsandmore.com
Local Businesses can build brand awareness 24/7 on our Local Deals and More website. Consumers are led to the website by our 'e-deals' newsletter and loyalty email campaigns. Once on the site, they can search local businesses by doing a keyword, city or business category search. They will learn about businesses in their area they didn't even know existed, as well as view the local events calendar to plan their weekend. While on the site, consumers can sign up to receive special offers from other local businesses as well and can also register to win free items monthly. Each business that participates in Local Deals and More will have a business profile that will brand their logo, special offers, a link to their website, contact information, hours, up to six photos, menu, other locations tab, email club signup tab, map, event listings and contests. Grow your business by upgrading your standard listing to an enhanced listing and generate new customers.
Brand your Business Socially
Local Deals and More subscribers can now share their favorite values and offers with their friends via Facebook and Twitter. Each offer has a 'forward to a friend' icon as well as Facebook and Twitter icons. Just click on the icon enter your friends email information and they will be thanking you. It is that easy.
For a complimentary consultation or to join Local Deals and More, please contact us at 586.713.7794 or email email@example.com.